The Rolex GMT-Master II 16710, affectionately known as the "Pepsi" due to its iconic two-tone blue and red bezel, holds a special place in the hearts of watch collectors. This article delves into the specific allure of a 1997 model, a vintage piece now commanding significant value in the collector's market. We'll examine its features, its place in Rolex history, its current market value, and what makes a 1997 example, offered at $12,950 (excluding shipping) with its original box and papers, such a compelling acquisition.
A 1997 Time Capsule: The Allure of Vintage
The Rolex GMT-Master II 16710 Pepsi produced in 1997 represents a specific moment in horological history. It's a transitional piece, bridging the gap between earlier generations of the GMT-Master and the modern iterations. This particular year falls within a period highly sought after by collectors for several reasons. The 16710, introduced in 1988, replaced the 1675 and offered significant improvements in terms of durability and functionality. The 1997 model still retains the charm of a classic design while benefiting from the upgraded movement and construction of the later 16710s.
The $12,950 price tag, while substantial, reflects the increasing demand for well-preserved vintage Rolex sports watches. The inclusion of the original box and papers significantly boosts the value, providing provenance and authenticity that are crucial for collectors. A complete set—watch, box, and papers—is always more desirable and commands a higher price than a watch sold without its original documentation. This particular offering, described as being in "Good" used condition, suggests that while not brand new, it is in a respectable state of preservation, suitable for a discerning collector.
The GMT-Master II Pepsi Bezel: An Icon Redefined
The defining characteristic of the 16710 Pepsi is, of course, its iconic bi-directional rotating bezel. The vibrant red and blue aluminum insert is a masterpiece of design, instantly recognizable and deeply associated with Rolex's legacy of aviation-inspired timepieces. The color combination, mirroring the hues of the Pepsi-Cola logo, gave rise to its popular nickname. The aluminum bezel, while less scratch-resistant than later ceramic bezels, contributes to the vintage charm and the unique patina that develops over time. This patina, reflecting the watch's history, is often a key factor in determining its desirability among collectors. Some prefer the aged look of a slightly faded bezel, adding character to the piece. The bezel's functionality, allowing for the tracking of a second time zone, is a key element of the GMT-Master II's appeal.
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